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Organization
Rappi
Point Person
Guido Becher, Global Head of Travel
Situation
Rappi began as a sandwich delivery service in Bogota, Colombia, and evolved into an omnichannel platform for financial transactions, logistics, travel, and other verticals.
Challenge
Executing a multi-pronged growth strategy without eroding trust.
Where People Got Stuck
Mastering the art and science of “emerging opportunities.” Which directions they might pursue? And should they pursue it?
From Stuck to Scale Breakthrough Moment
Recognizing that trust was at the heart of Rappi’s strength as an ecosystem builder, they preserved the culture of their acquisitions to maintain the entrepreneurial spirit.
Impact
100 million downloads throughout LATAM. Thriving interconnected business ecosystem of 40,000 active members.
Testimonial
"Andrea defines the killer skill in today's market as EAM: the ability to uncover Emerging Available Markets. EAM has been the secret behind Rappi's growth into what we are today: a multi-country omnichannel company. From Stuck to Scale pinpoints a step-by-step method to discover your next opportunities and build an engaged community of support."
Guido Becher
Global Head of Travel