Case Study: Intergráficas

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Organization

Intergráficas

Point Person

Nicolas Cortázar, Director

Challenge

Being the leading CD music manufacturer in LATAM brought the company to the top of a market. Which was fantastic, until that entire market tanked.

What to tackle

Faced with a crisis, the company had to figure out how to get unstuck, turn the company toward profitability in the short term and create a flywheel for continued growth. Where should they place their next bet?

Where people got stuck

The music industry was sexy. What could possibly have as much buzz for employees? How could existing processes be reengineered to fit a new industry?

The From Stuck to Scale Breakthrough Moment

Nicolas used the From Stuck to Scale tools to research two alternatives: option A—apply their technology innovation savvy to shift into 3D printing or option B—repurpose their packaging to serve the food and restaurant industry, including KFC.

Impact

They bet on the food industry and won. Intergráficas achieved 6x EBITDA over the next two years. Employees got on board with a new wave of innovation. Cool packaging replaced cool musicians to feed the buzz.

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Testimonial

"From Stuck to Scale saved our company, energized our team, and breathed a new sense of excitement into our investors, customers and suppliers. There are so many innovation options, strategies, and frameworks that seem great until you’re in the heat of decisions. That’s the moment leaders need From Stuck to Scale. It’s a clear roadmap to uncover solid, sustainable opportunities that everyone—employees, customers, investors, tech experts and collaborators—can use to win together. Andrea Kates is an inspiration, trusted advisor and sensei to truly move from stuck to scale."

Nicolas Cortázar

Director, Intergráficas