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Andrea Kates

Case Study: Arthritis Society Canada



 

Organization

Arthritis Society Canada


Point Person

Trish Barbato, President and CEO


Situation

Arthritis is on the brink of massive breakthroughs, but it requires a movement to land on a cure and to galvanize a nationwide action plan.


Challenge

Building a movement.


Where people got stuck

Organizing a 1 million-person co-creation effort.


Breakthrough moment

Tapped into diverse communities: research, medical, technology, community, family, and government.


Impact

Forged a core team with the leading nationwide representatives in business, healthcare, advocacy, Indigenous engagement, and education. Initiated a wide range of immersion experiences to define moonshots toward a cure.


 

Testimonial

"Andrea is world-class at forging a bold, 1 million person, nationwide movement. From Stuck to Scale is the best end-to-end framework for collective impact. Stakeholders engage and cocreate to change the game."


Trish Barbato

President and CEO

Arthritis Society Canada



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